The company, founded in 1860 and made famous by the homonymous Bitter, soon established itself in Sesto San Giovanni (MI). Over the years, through numerous acquisitions, it has become one of the major multinationals in the alcohol sector. The current headquarters is a large complex designed by the famous architect Mario Botta which it envelops that of a century ago, which has become a showroom, museum and shop open to visitors.
IT management wanted retail sales to go directly into their SAP ERP to avoid delays and errors.