aKite® imported all the data from the old system also in order to profile the customers’ purchasing habits and product and brand preferences through artificial intelligence: an advanced and specialized CRM function for Retail which is part of Intelli-tail® (Intelligent Retail). The definition of a new promotion is performed by one of the owners with a powerful but intuitive engine that also takes into account the type of customer. It is obviously useless to offer a dog owner a discount on cat food, but it is also counterproductive because it reduces the effectiveness of communication, which must be perceived as one-to-one as much as possible, even if automatic.