The Bergamaschi & Vimercati, one of the main houseware sellers in Italy, wanted to expand its chain of Excelsa brand stores , but the management software was not adequate for the needs of the change. Looking for requirements such as scalability and intrinsic reliability, they decided to rely on aKite, a Cloud-native SaaS software, exploiting all the modern potential of Cloud platforms. Another goal was to extend customer loyalty with centralized marketing actions. The idea was to eliminate: The paper-based procedures for acquiring consent in accordance with the GDPR which require an enormous amount of time. Fidelity cards, considered impractical for the occasional purchase of semi-durable goods.