Commercial

Perhaps the last in-person congress of 2020 due to the second COVID wave was held at the Grand Hotel in Rimini from 18 to 20 October, also made famous by Federico Fellini. The theme of my presentation was “Intelli-tail: Intelligence and

A company health in the mature and competitive Retail Industry rest on both vision and execution. The vision (or strategy in military terminology) consists in knowing one’s own strengths and weaknesses, choosing a customer segment and the needs to fulfil

La cantina Petra nella Maremma Toscana Holding Terra Moretti, based in the heart of Franciacorta, is active in various sectors including construction and wine production. It owns 6 renowned estates such as Bellavista and Contadi Castaldi in Franciacorta, Petra, Badiola

For some days aKite has also been present in China, more precisely in Hong Kong. This is the first direct store outside Europe of the “Il Bisonte” chain, a Tuscan manufacturer of medium-high range leather goods known and distributed throughout the world,

The Circular Economy aims to improve environmental sustainability through processes and products redesign, reuse and recycling at the end of the life cycle, minimizing the consumption of new raw materials and energy. The following picture is part of a diagram

Introduction Traditionally, the clustering of customers and the choice of the most relevant promotions are based on “RFM” parameters. Where R stands for Recency, i.e. how recent the last purchase was, F for Frequency, the number of purchases per month/year